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Founded in San Jose, California, Simply Kids Toys is one of the largest online toy stores with a focus on wooden and classic toys; providing quality products that will add fun to any home.

Simply Kids Toys began as a dream to introduce "old time" fun to today's families. The owners, Bryan and Nicole, are parents themselves and noticed that wooden and classic toys, prevalent during their childhoods, were hard to find in today's toy stores. They were tired of getting their kids plastic toys that would break after a few uses and figured other parents felt the same. That sparked them to want to offer parents a higher quality of kid's toys, so they set out to find the best wooden and classic toys made today.

After lots of research, Simply Kids Toys was born. Now, they offer not only classic kid's toys, but some of the best current wooden, creative and educational toys on the market. They've also branched out and have now added some of the highest quality plastic toys available today. The owners of Simply Kids Toys are happy to be able to provide families with products that are designed to bring optimal fun into a child's life while also being kid-safe and built to last.

Going Above and Beyond Being Just a Kid's Toy Store Direct Relationships with Manufacturers Makes a Difference Our Focus is on 100% Customer Satisfaction Easy and Hassle-free Shopping

Going Above and Beyond Being Just a Kid's Toy Store

To add to the fun, Bryan and Nicole decided to bring a resident Parent Coach on board. Kim, our Certified Parent Coach, has added a personal touch to the online store by reaching out to parents in the Toy Guides & Play Ideas section. She has created articles that provide parents with toy information, gift ideas, creative and educational play tips and much more. Kim's goal is to help parents create the most fun home environment possible. Bryan and Nicole along with the entire Simply Kid's Toys staff are dedicated to making every kid's life as fun as it can be!

Direct Relationships with Manufacturers Makes a Difference

Through the years, the owners and staff of Simply Kids Toys have developed close relationships with top manufacturers around the world, including the United States, Europe, Canada and Asia. There's a common theme among all their partnering manufacturers…they are all dedicated to providing well-designed and well-made products of extraordinary value, while also caring deeply about the products that they craft. Choosing vendors that care and ones that are also dedicated to making top quality products has helped to make Simply Kids Toys what it is today.

Our Focus is on 100% Customer Satisfaction

Another dream that Bryan and Nicole had was to create a company where the customer (and their kids) are always 100% satisfied. They've accomplished this goal by building an amazing Customer Service team that is highly knowledgeable about all products and trained to make sure that customers are always happy with their shopping experience. If you ever need help, simply give us a call, send an email or click on Live Help for instant assistance.

The Ultimate Goal! Easy and Hassle-free Shopping

The owners wanted to make it so easy for customers to find the perfect kid's toy that they created a website with superior navigation tools such as: Shop by Brand, Shop by Age and Shop by Gender. They also added key toy categories where you can shop for specific items like Pretend Play Toys, Riding Toys, Toy Boxes and Storage, Kid's Furniture, Dollhouses and Doll Furniture, Train Tables and Train sets, Pretend Kitchens, Creative Play Toys, Favorite Characters, Outdoor toys and more. For even easier shopping you can also ask a Live Help Toy Expert for assistance. From top quality kid's toys to easy website navigation and remarkable search tools to live help and an easy-to-use checkout system, Simply Kids Toys does everything in their power to assist you on your search for the best kid's toys for your child!

Contact Us

If you have specific product questions, would like help with your purchase, or would like to place an order, please email us at

If you are experiencing technical difficulties with our web site, please contact our webmaster at

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